TXU heavily markets time-of-use plans. While getting free electricity at night sounds appealing, these plans typically charge a significantly higher premium rate during the day.

Unless you can shift the vast majority of your energy consumption (like EV charging or heavy laundry) to the free periods, a standard fixed-rate plan is often cheaper overall.

TXU boasts a massive customer service infrastructure and a highly rated mobile app for tracking usage.

While their rates may not always be the absolute lowest on Power to Choose, many customers prefer TXU for their brand stability and user-friendly account management tools.